Positioning

Positioning of a product or company refers to the perception that the target buyers have about a product. As an example, assume, let’s look at a business that sells a high quality line of electronic equipment that is not carried by anyone else in the market. Every weekend they run an ad that talks about “slashed prices” and “will beat any competitor’s price.” During the week, they are inundated by customers looking for cheap electronic equipment and sales are virtually non-existent. There is nothing wrong with slashing prices if that fits your overall strategy. But, in this case, the store carries products that are attractive to a discriminating consumer looking for quality and their ads are attracting price buyers. The marketing strategy has targeted the wrong customer and positioned the company as a discount store. Either the positioning needs to change, or they need to sell discounted product lines instead. AllyOne has proven to be very effective in changing the perception of a company and its products. Working with AllyOne, you should expect the following:

Typical Client Benefits