A Behavior Based Alliance (BBA) is a contractual agreement between a buying and a selling company whereby each party is the most financially successful by accomplishing the jointly developed goals for success. Most alliances are based on the good will of the two involved companies to do what is best for the other, while the financial rewards structure of the agreement drives them in opposite directions. When financial alignment is achieved through a BBA, the behavior of both companies follows as a natural progression. And when this behavior is aligned, each company will find that the other company is able to dramatically impact their success.
The facilitation of a Behavior Based Alliance (BBA) incorporates all of the features and processes involved in Sales Productivity Development and Facilitated Change as well as a structured process specifically created for this purpose. An effectively developed alliance between the two companies can dramatically reduce costs and speed the communication and delivery processes. When developed correctly, a BBA is equally beneficial to both the buyer and seller.
Typical Client Benefits
